描述

 Development and launch of a new brand, usually led by the Marketing Department and other relevant departments with a comprehensive work routine can be carried out according to the following procedure and time period:

The first step

Customers according to the market situation in the marketing department with its own product management channels and resources to make a new product market research, and brand product development feasibility report; new product development feasibility report into substantive work.

The second step

Market Department according to feasibility analysis report determine new products of products structure, specific content including: products name, and products specifications, and products senses State, and products characteristics and the effect requirements, and products capacity and the packaging material requirements, and products culture planning, project; this work can is divided into two a stage, first stage is products structure requirements of determine (the work can Advisory our professional team), second stage is products culture of determine, first stage is effect whole products development progress of important link.

The third step

Determine the detailed communication structure and our products, we will arrange technical departments and planning departments to determine product requirements to develop products and to provide a model, model cycle is generally one week, the factory can provide the first model and probably the price of semi-finished products.

The fourth step

Procurement personnel according to market Department developed of products within packaging requirements, looking for right of suppliers for inquiry and compared, determine packaging price, and delivery period,, this work requirements market Department of packaging requirements must clear, and detailed, costing must reasonable, general need a week time, this work General can and our semi-finished products playing board while for, addition if company looking for packaging material not convenient, can and our consultations, provides specific of packaging material requirements or real, and pictures model delegate factory on behalf of looking for packaging.

Fifth step

Cultural planning determined arrangements for the registration of products trademark, this work is working with three or four at the same time.

The sixth step

Determine trademark and within packaging Hou by market Department personnel and designer communication (must in-depth) Hou, by designer began design products both inside and outside packaging, this items work needed Shi about 15 days, main first design within packaging confirmed Hou Xia single do within packaging (because whole products production process within packaging of production cycle is most long of), then again do outside packaging of design, because outside packaging General delivery period compared short. Designed this work if the company has no condition may be entrusted with our design department designs, we are depending on the cooperation and the amount of design or a certain amount of labour costs, fees charged only nominal charge.

The seventh step

Product model after clinical trials for marketing staff representative, the work and (vi) simultaneously, usually takes 15 days or so.

Step eighth

Marketing staff according to clinical trial results will reflect our technical department after the detailed statistical information, our Technical Department will be adjusted according to the targeted information, and to provide a model, usually takes three days.

Nineth

Product packaging design after the marketing material such as product image and design communication design articles, normally takes 10 days or so.

The tenth step

Marketing Department staff test panels for the second time, it normally takes a week, and the work (nine) are synchronized, after passing the test model were sealed.

11th step

After the marketing department to determine the model and price, with our formal processing contract and pay a deposit, the factory began production of semi-finished products, which take about a week.

12th step

Packaging material suppliers within a month after the order to packaging materials, factories began filling and packaging arrangements after passing inspection, which takes a week.

The 13th step

Synchronize the work in, the market can be carried out according to the corresponding product promotion and publicity activities.

14th step

Products manufactured at the same time all the image material can be delivered.

Above all Compact Office, are responsible for, in place of the work, always take about 45 days, if the general packing materials packing plant in stock take about 20 days.

Here are various types of packaging materials supplier delivery:  
General 25—35 day 1, glass containers, hoses generally 20—30 day. 
2, packing paper, carton, box, manuals and other promotional items generally 7—10 day. 
3 7—10 days after delivery to the factory, packaging materials, semi-finished product must be 7—10 prior to packaging materials to the plant world. 
Above is the normal process of product development and time periods.